B2C · disposable camera app

How POV grows

1 tactic from 1 interview.

About POV

What it is: Disposable-camera app where photos can only be viewed later; popular for weddings

As described in the interviews, not independently verified.

POV's tactic

POV · B2C · disposable camera app

Post photo slideshows of controversial wedding rules, ending with guests using the app

Guest says the slideshows go really viral; no numbers

Multiple accounts post 5-10 image TikTok slideshows. First slide: "Here's five controversial rules we had at our wedding" over a wedding photo. Rules like no kids or no taking pictures; the no-pictures rule leads to the last slide: guests used the POV app from the App Store instead. The app is named as part of the story, never "go download this".

Workedorganic-short-video

Sub Club by RevenueCat · 2024-11-13

Topics

TikTok slideshow marketing1 Hooks for short-form video ads and posts1 Short-form video marketing (TikTok, Reels, Shorts)1 TikTok marketing for apps1

Interviews

How to Go Viral on TikTok (and Profit From It) — Joseph Choi, Viral App Founders · Sub Club by RevenueCat · 2024-11-13