GTM Sauce

B2C · preschool learning app

How Sago Mini School grows

3 tactics from 1 interview.

About Sago Mini School

What it is
Kid-led educational subscription app (math, STEM, creativity, social-emotional learning)
Who it's for
Parents of preschoolers
Business model
subscription
Launched
~2021

As described in the interviews, not independently verified.

Sago Mini School's 3 tactics

Sago Mini World · B2C · preschool play app

Advertise inside free kids games that match your age group
Surprisingly good on iOS; weak on Google Play, especially for the learning app

Run ads on game ad networks (Unity Ads, IronSource, AppLovin) in placements inside free-to-play apps that are close in experience and age demographic to Sago Mini. Gameplay trailers excite kids for the entertainment app. Focus spend on iOS.

Mixedpaid-social
Sub Club by RevenueCat · 2023-01-25

Sago Mini · B2C · preschool app studio

Skip launching on Amazon because it costs as much work as iOS for far less return
Learning app still not on Kindle two years after launch

iOS, Google Play and Amazon/Kindle each take about the same time to build and QA, but impact is heavily skewed to iOS and Google Play. Amazon's Kids+ bundle (often included with cheap Fire kids tablets) further reduced the value, so Sago Mini reduced Amazon investment and never launched Sago Mini School there.

Unknownmarket-selection
Sub Club by RevenueCat · 2023-01-25

Sago Mini School · B2C · preschool learning app

Aim ads for the learning app at parents and ads for the play app at kids
Shifting further toward parents for the learning app; no numbers

For the entertainment app (Sago Mini World), gameplay-trailer ads that excite the kid. For the educational app (Sago Mini School), which needs upfront buy-in from parents, ads are geared toward parents, and spend is indexing further toward parent marketing over time.

Unknownpaid-socialpositioning-niche
Sub Club by RevenueCat · 2023-01-25

Topics

Picking a niche and positioning an app2Ad creative and creative testing1

Interviews