B2C · cash-pay doctor marketplace

How Sesame Care grows

1 tactic and 3 figures from 1 interview.

About Sesame Care

What it is: Direct marketplace between doctors and patients paying cash, bypassing insurance; runs a GLP-1 weight-loss program.

As described in the interviews, not independently verified.

Sesame Care's tactic

Sesame Care · B2C · cash-pay doctor marketplace

Replace a 3-screen checkout with a 20-question intake before payment

Conversion up (host says 40%); 99%+ of people answer each next question

For a GLP-1 weight-loss program, V1 (launched with Costco) had a typical three-screen checkout. V2 expanded intake to ~20 questions before checkout: estimate the weight you could lose on the medication, medical history, why you want to lose weight, what you've tried. Rationale: builds confidence the care is comprehensive (not a pill mill) and moves info gathering out of the doctor visit (the aha moment) so that time goes to the patient's questions.

Workedonboardinglanding-page

Sub Club by RevenueCat · 2025-11-26

Sesame Care by the numbers

Metric	Value	Context	Said in
conversion rate	+40% approximate	Checkout conversion lift after moving from a 3-step to a longer intake (host's framing: 25 steps); guest says only 'higher conversion rate'	Sub Club by RevenueCat 2025-11-26
count	20 questions approximate	Intake questions in V2 checkout, up from three screens	Sub Club by RevenueCat 2025-11-26
conversion rate	99% approximate	Step-to-step conversion between intake questions (north of 99%)	Sub Club by RevenueCat 2025-11-26

Topics

App onboarding1

Interviews

How Tinder Captures More Value With Tiered Pricing and Consumables — Ravi Mehta · Sub Club by RevenueCat · 2025-11-26