B2C · health and wellness apps

How The Fabulous grows

1 tactic from 1 interview.

About The Fabulous

What it is: Maker of subscription health and wellness apps; Eric Seufert is Chief Strategy Officer
Business model: subscription

As described in the interviews, not independently verified.

The Fabulous's tactic

The Fabulous · B2C · health and wellness apps

Have every team map its own path from no AI to full AI use

Modeled on an internal Zapier document: a matrix with each organizational function as a row and levels of AI implementation as columns, from unacceptable/no implementation to full transformation. Not a top-down mandate: each team fills in what full transformation and unacceptable non-adoption look like for its function, then plans a roadmap between them and the resources needed. Opting out is not allowed. Started by agreeing company principles for AI with the founders.

Unknownteam-process

Sub Club by RevenueCat · 2025-09-03

Topics

Growth team and hiring1

Interviews

The Post-Attribution Playbook for Growth — Eric Seufert, Mobile Dev Memo · Sub Club by RevenueCat · 2025-09-03