B2C · food delivery app

How Uber Eats grows

1 tactic and 1 figures from 1 interview.

About Uber Eats

What it is: Food delivery app with a membership subscription used as a retention tool
Business model: Delivery fees plus optional monthly membership

As described in the interviews, not independently verified.

Uber Eats's tactic

Uber Eats · B2C · food delivery app

Sell a monthly membership mainly to stop customers switching to rivals

Guest says members are way less likely to use a rival; no numbers

In a long-term use case with easy switching (food delivery, rides), sell a membership (~$9.99/month for Uber Eats in the US) as a retention tool. Since the core business makes the money, the subscription can be priced flexibly; its job is to stop switching. Used by Uber Eats, Uber, DoorDash and Lyft.

Workedretentionpricing

Sub Club by RevenueCat · 2025-04-16

Uber Eats by the numbers

Metric	Value	Context	Said in
price	USD 9.99/month estimate	US membership; guest's rough figure	Sub Club by RevenueCat 2025-04-16 32:17

Topics

App retention and churn1 Pricing a subscription app1

Interviews

The Subscription Growth Formula: Churn Math, Retention Wins, and Smart Product Bets — Dan Layfield, Subscription Index · Sub Club by RevenueCat · 2025-04-16