GTM Sauce

B2C · photo editing app

How VSCO grows

1 tactic from 1 interview.

About VSCO

Business model
subscription membership

As described in the interviews, not independently verified.

VSCO's tactic

VSCO · B2C · photo editing app

Remind people who cancel which features they'll lose, e.g. '7 days left of this filter'
Called one of the coolest campaigns seen; no numbers

When a member cancels, remind them of the membership benefits they'll lose and create urgency: 'you've got seven days left of this particular filter'. Also remind them of features and usage they enjoyed, and of upcoming releases they won't have access to.

Unknowncancellation-flowemail
Sub Club by RevenueCat · 2023-04-05

Interviews