GTM Sauce

B2C · word puzzle game

How Wordle grows

1 tactic from 1 interview.

About Wordle

What it is
Steven's earlier mobile word game, monetized with ads
Business model
Free, ad-supported
Funding
bootstrapped

As described in the interviews, not independently verified.

Wordle's tactic

Wordle · B2C · word puzzle game

Show ads in games people play a lot; charge subscriptions for quick-use tools
Ads worked well for his games; founder says ads don't work for tool apps

His early games (Wordle, Grid) were monetized with ads because users spent a lot of time in them. For tool apps like Puff Count, where sessions are short, ads don't work, so he uses in-app purchases and subscriptions.

Workedpricing
Starter Story · 2024-09-24

Topics

Pricing a subscription app1

Interviews