GTM Sauce

Bank Statement Converter · PDF bank statement to Excel converter

Answer every customer email right away, even at 3 a.m.

Founder says early customers mattered a lot to MRR; no numbers

Unknowncustomer-support

What they did

In the first two years, replied to customer emails as soon as possible, including dealing with a 3 a.m. email immediately, because each extra customer moved MRR noticeably.

What happened

No specific result; part of two years of hard work that paid off from year four onward.
Stage
early
8:52
“I'd reply to customer emails as soon as possible. If a customer email came in at 3:00 a.m., I would deal with it right away. You know, at that time, every extra customer made a big impact on MRR.”
Angus Cheng

Get tactics like this every Monday

New tactics from the week's founder interviews, each linked to where it was said.

More from this episode