Skip the next VC round and run the app at breakeven instead

Greg Cohn… would get to be really valuable down that path. And what we were seeing in our business, we were from the beginning revenue driven, a premium app, like a good experience. We're investing a lot in the craft of what we were building and trying to use technology creatively to give people a good experience and then charge for it. And people were paying at a new subscription tier, or at a new higher price point and some people would buy it and renew.

Greg CohnAnd so, it became clear somewhere in there that this was going to be a nice healthy business and grow at a certain rate, but it wasn't going to be 200% growth year over year and scale in that way, at least not in any way that we had unlocked. And so, there was a period of time where we considered going out for more money that on the timeline, it was time to go raise a series A. It was clear we didn't have the metrics for it, right? And so, that's the ultimate test of whether you should raise VC today is at the end of that cycle, where you have the numbers to go raise a subsequent round and we didn't get there. So, we had some insider support to convert the business into a breakeven at the time business.

Greg CohnAnd we've been really profitable ever since. So, for six or eight years, we've been either breakeven or meaningfully profitable and while still also growing the top line, Which is great. And it's a...

David BarnardI mean that's ultimately what you're trying to build toward. And so, you just got there quicker, but then grew slower, but you started with profit, which is great. Yeah.