Block gambling and sketchy ad types, even if it costs revenue

Cem KansuYeah. I mean, ad quality, I would say we are incredibly strict on, but with programmatic, you'll of course have some amount of control, not full control.

Cem KansuBut with anything that is, honestly, it could be even slightly dicey. We blocked all those categories, like if it's gambling, even if it's games that look kind of sketchy, pick your category. Any of those that we didn't feel was also young audience safe or just brand safe, we blocked.

Cem KansuSo the starting point is we used AdMob first and then we integrated other sources like Facebook ads or at the time Flurry and now we use also I think multiple networks. We use Unity.

Cem KansuThat was to mainly broaden demand, but for category and what kind of ads we allow, we tried our best to block off any categories that are dicey, even though it might be a revenue loss, we were like, "We don't care." The more important thing is good user experience and ad quality.

Cem KansuSo we did a lot of category blocking and if we needed to do custom blocking, we went and tried to work with ad networks to be like, "This type of ad has three X buttons to exit. We don't want this in our app. Please don't give us this thing." So we also did some of that back and forth as well. That's our stance.

Cem KansuThis year also to improve ad quality, we're also doing our own direct ads more and more because then we control quality entirely. It's an advertiser that we know, we shook hands with, and the format is what we've created. So it's beautiful and it's a great advertiser.