Let users log reps and weights, then suggest next weights and show their progress

Ben Gammon… do you measure it? And the journal is, by definition, if you're not familiar with Ladder, basically we have a workout layer and your ability to track your reps and weights, even distance for cardio and things like that, it is your ability to put in data. And I think it's one of those beautiful things that as a consumer, the user, they're able to put in that data, but it's a reward because downstream it serves as a flywheel for us, the business.

Ben GammonYou input the data, then the next time you come in and like for that specific movement, let's call it an RDO or a bench press. And the recommended weights come back into play because we've now personalized it by putting in that existing weight. And then over time, you see the progress. And what's really key for strength training is that you're starting to lift more, at least incrementally. And it can be gradual. But as you see that, you see the progress, you hit PRs, and it's all those factors that really, again, go back to what is the core piece of this. And that's getting results. And that's, I think, the mental and the physical getting stronger part that Ladder can deliver on.

David BarnardI love the way y'all integrated it into the product as well. So, I mean, as most podcast listeners would know, I'm a huge Ladder fan at this point. Hit my 6-week streak of three workouts a week starting the year. So, that was one of my goals was to light up the little Ladder chart. I wish we can talk about that more in a bit. And so, with the journal, after each workout, you do this little thing of like, "Hey, since you started, you've progressed …

Ben Gammon… that one movement, it's all these other movements." And so, it keeps going in that loop where you start to expand not only there within the workout, but it goes outside of it where you have the journal history and you're able to see that into your profile. And that's building state. And that is where you start to become entrenched into a product because, it sounds negative, but it becomes powerful because you become proud of what you've done.

Ben GammonAnd it's funny, I was listening to a podcast over the past couple of weeks and they were talking about where AI is going to influence data. And they mentioned there's going to be some products that are going to be sticky because they have hostages. And I don't like to think it about it in that way because it feels a little bit negative. But as you build state, it becomes sticky. And there's a reason why that loop exists for a lot of companies and it's powerful.

David BarnardYeah. I mean, I could see as y'all layer on AI to better inform what your next weight should be and things like that. It's like you have so much history from me now over a year of workouts that you can then layer on. And I don't want to lose that progress either. It's like, I've got check marks and streaks and progress data and all that kind of stuff that you kind of lose if you move. So, yeah, the hostage term maybe is not the best, but it …