Lancer · B2B · AI agent that bids on Upwork jobs
Cold message a coach on LinkedIn and offer $1,000 to take a call
Landed the second of two coaches behind most growth
Workedoutbound-salesaffiliate
What they did
Did cold outreach to an Upwork coach on LinkedIn and offered him $1,000 to get on a call and effectively be paid to become a user. Playbook: make each pitch highly personalized, research the connector, reference their work, even send a long Loom video; one affiliate is worth far more effort than a single subscriber.
What happened
Signed the second coach, who with the first drove most of Lancer's growth.
- Stage
- Growth (Early growth)
- Effort
- $1,000 for one call
“The second coach was a bit more difficult. I did cold outreach to him over LinkedIn, and basically I straight up just offered him $1,000 to jump on a call with me and essentially pay him to be our user.”
“Go very personalized, do a lot of research about them, reference things about them, and essentially do even like a long Loom video, or reference again like some of their work.”
Related topics
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More from this episode
- Lancer: Sign up Upwork coaches as affiliates for 20-30% of each client's payments, for life$10K MRR in 3-4 months with zero ads; most growth from just two coaches
- Lancer: Ask a beta user to introduce you to their coach, then just demo the productCoach was blown away and has referred every client since
- Lancer: Build the tool for your own agency first, then let a few agency friends try itBeta friends closed three five-figure clients in 2 weeks; then launched
- Lancer: Charge $79-$500 a month by proposals sent, with fees for extras