Hire a user who posted about you to run her own educational channel for you

David BarnardYou actually hired one of your users, right? She now does videos just for Opal?

Kenneth SchlenkerYeah, yeah, absolutely. We actually hired many of our users in our team. But this particular one, we are accelerating organic growth in many different ways. One of the ways we do that is we found this person who was mentioning Opal in a video on TikTok, and thought she was great. Basically, we hired her. She's part of a team. She's basically building an educational media for us. Her name is Olivia. The channel's called Olivia Unplugged.

Kenneth SchlenkerBasically, she's educating people about topics around screen time and focus. But it can go all the way from how to make friends because people don't know yet to how to make friends anymore offline, to how to build a bedtime routine, and all of these kinds of different topics. She does this in such an amazing way.

Kenneth SchlenkerIt's not your Opal brand account. It's like creator account that is powered by Opal. Opal gets mentioned in the videos. There's a link in bio. But I think it works.

Kenneth SchlenkerIt works really well because we went from 0 to I think now 700,000 followers across different platforms, and millions of views in a few months. It's not just about the numbers because it's really relevant. The content is actually exactly like what the brand wants to say. It's very, very relevant.

David BarnardYeah. That's so cool. Hiring so many users and not hiring creators who were users, and organically posting content, finding organic content, and repurposing it as an ad, so many cool stories.