Let users tap to crack open a gemstone when they hit a focus milestone

Kenneth SchlenkerThen the whole product experience is centered around the fact that the more you focus, the more you can unlock these Opal gemstones with different colors, and different shapes. We put a lot of effort to, as constant debates in our team, to basically make sure that the entire experience revolves around these gemstones. That's obviously one of the things.

Kenneth SchlenkerThe most loved interaction in the app, which sounds completely stupid, but the most of interaction is that unlocking of that stone. When you get granted a new gemstone, because you've passed a new milestone. You've used the app for a certain amount of days, for example. You get to tap to crack the gemstone. That's the most loved interaction. People really remember this, talk about it, and really helps build the brand because this is what the kind of things that people remember.

Kenneth SchlenkerAnother example is, we try to do more things that are unusual or companies might not do normally. We have these stickers. I have one on my phone here. It says, "Scrolling Kills."

David BarnardYeah, I think folks listening to this should think about ways in their product to create those kinds of magical moments. It really is so magical inside Opal.

Kenneth SchlenkerYeah, thank you. I appreciate it. It's tough to decide to invest in that kind of thing because it's not really measurable. There's always like 50 other things that you need to do that seem more urgent, bigger features, or bug fixes. It's difficult to make the decision to say, "Wait, I'm actually going to invest whatever, a few weeks building this thing, and doing it right."

Kenneth SchlenkerBut in the end, that's what people remember. That's what the brand, really, is built on. Those kinds of smaller details that feel unreasonably sophisticated, but yeah, it did bring magic to the experience.

David BarnardA few minutes ago, you mentioned that Opal had had over 10 million downloads. You didn't say over 20, so I imagine it's somewhere in the low, above 10 million. But then as we talked about it earlier, you have over a million daily active users, which clued me in that you have some pretty awesome retention. How do you think about retention? How's that gone for Opal?