Focus on Americans abroad, the most underserved group your last startup kept seeing

Pat Walls… to build something a little bit different." That's similar to what I did with Starter Story. I was also a software engineer and I got into media, I got into YouTube. Maybe there's something there where technical people can take their software skills and apply them to cool, boring businesses like this. Let's talk about boring ideas. How did you come up with the idea for Savvy Nomad? Where did that come from? How did you get the idea for this?

BoOn my side, because of the war in Ukraine, I was rebuilding my life and navigating a much more international reality. That pulled me deep into the world of international taxation and, eventually, into building a previous startup in the digital nomad tax space. In that process, I kept seeing that Americans were the biggest, most underserved group. My co-founder, he met surfers from California who had been abroad for years and was still stuck paying California state taxes. He recognized the opportunity and started building an initial version of the product. When he was looking for a marketing and business co-founder, we connected, and together, we turned this idea into Savvy Nomad.

Pat WallsOkay, so let's talk about the main reason why I wanted to bring you on this channel is that you built a boring or unsexy business in a boring and unsexy niche: taxation, taxes. So let's talk about this boring business. Why do you think that this business specifically, this boring business, worked and became a million-dollar business?