GTM Sauce

Savvy Nomad · B2C · state tax exit service for expats

Offer three plans for different customers and charge upfront

Middle plan is the most popular; $140K MRR

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What they did

Three subscription plans for different customer types: basic Domicile, a mid-tier plan (the most popular), and Domicile Premium. Customers are charged upfront via Stripe, so net volume runs slightly above MRR.

What happened

Mid-tier is the most popular plan; $140K MRR
Stage
Monetization

In their words

I Make $1.7M/Year In The Most Boring Niche Imaginable

Play from 1:32
1:21

Pat WallsOkay, before we jump into it, I want to understand what business you built, how much money does this make? Could you pull up the app, the business model, and then walk me through some of the Stripe dashboards to show me how much money this is making?

1:32

BoWe run basically the American infrastructure for people who don't live in America anymore. We have three subscription plans for different type of the customers. We have a basic Domicile, then we have a mid-tier plan, which is the most popular, last but not least, our premium option, Domicile Premium. So, here is our Stripe. We subscription business, so we focus on MRR. Right now, we have 140,000 MRR, net volume slightly higher because we charge people upfront. Every month, we add 120 to 150 new customers. Also, we track ARR, which is around 1.7, and amount of active subscribers.

2:18

Pat WallsMy favorite part of Bo's story is that he's not building just another AI app or chasing some TikTok trend. He picked one of the most boring niches in the world and turned it into a million-dollar business. And this is the lesson that most people miss because they're on social media. Sometimes the best opportunities are the ones that nobody's excited about and nobody's talking about. But I know your question. How do you actually find ideas like …

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Tags: stripe, tiered-plans, good-better-best, upfront-billing