Savvy Nomad · B2C · state tax exit service for expats
Offer three plans for different customers and charge upfront
Middle plan is the most popular; $140K MRR
What they did
What happened
- Stage
- Monetization
In their words
I Make $1.7M/Year In The Most Boring Niche Imaginable
Pat WallsOkay, before we jump into it, I want to understand what business you built, how much money does this make? Could you pull up the app, the business model, and then walk me through some of the Stripe dashboards to show me how much money this is making?
BoWe run basically the American infrastructure for people who don't live in America anymore. We have three subscription plans for different type of the customers. We have a basic Domicile, then we have a mid-tier plan, which is the most popular, last but not least, our premium option, Domicile Premium. So, here is our Stripe. We subscription business, so we focus on MRR. Right now, we have 140,000 MRR, net volume slightly higher because we charge people upfront. Every month, we add 120 to 150 new customers. Also, we track ARR, which is around 1.7, and amount of active subscribers.
Pat WallsMy favorite part of Bo's story is that he's not building just another AI app or chasing some TikTok trend. He picked one of the most boring niches in the world and turned it into a million-dollar business. And this is the lesson that most people miss because they're on social media. Sometimes the best opportunities are the ones that nobody's excited about and nobody's talking about. But I know your question. How do you actually find ideas like …
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More from this episode
- Turn one painful tax chore into a step-by-step product, then charge a subscription$140K MRR, ~$1.7M ARR, 1,400+ customers
- Focus on Americans abroad, the most underserved group your last startup kept seeingBecame a ~$1.7M/year business with little competition
- Ask a few questions, show how much tax they could save, then suggest a planMost customers finish the online part in under an hour; no conversion numbers
Tags: stripe, tiered-plans, good-better-best, upfront-billing