GTM Sauce

Shipper · B2C · AI app builder

Write pages for 'alternatives to [rival]' and 'how much does [rival] cost'

Named as an early user source; no numbers

Unknownseo

What they did

In parallel with Reddit, targeted high-intent SEO keywords built on competitor names, such as 'alternatives to X' and 'how much does X cost', using a WordPress blog and programmatic SEO pages.

What happened

Listed among the channels that brought first users
Stage
early traction

In their words

I Built A Micro-Version Of A $1B SaaS. Now I Make $50K/Month

Play from 6:30
6:16

Pat WallsOkay, cool. Thanks for sharing that. Let's talk about the growth. A lot of people watching this build stuff. You could probably go and build an AI coding tool right now if you ask Claude Code how to do it, but that's not going to get you users. So, how did you take this from no users to over $50,000 a month in revenue?

6:30

DavidIn short, we got our first users through Product Hunt, Reddit, SEO, and then X, Twitter. To this day, we haven't used any paid channels at all. We launched our MVP on Product Hunt in week one and then made our first $50 MRR from that launch. Reddit drove the initial traction where regularly getting 400 upvotes, and that's really pushed us from $50 to 1k MRR. At the same time, we focused on high-intent SEO keywords like 'alternatives to X', 'how much does X cost', with X being our competitors' names.

7:01

DavidAround day 50 of building in public, X started working, then things went parabolic. In one or two weeks on X, we made about 20k MRR by just dogfooding the product. One trick I learned from Rob Hallam at SuperX was to always add your product's link in the second tweet to squeeze more attention and get that extra traffic to your website.

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Tags: google, competitor-keywords, programmatic-seo, alternatives-pages