GTM Sauce

Shipper · B2C · AI app builder

Read rivals' Trustpilot reviews, roadmaps and Discords to find what users miss

Led to mobile apps, Chrome extensions and bots rivals lacked; no separate numbers

Workedfeature-developmentpositioning-niche

What they did

Read competitors' Trustpilot pages and public roadmaps and joined their Discord servers to see what users complained about; also watched their own support chat (e.g. 'I want to turn this website into a mobile app'). Result: Shipper builds mobile apps, Chrome extensions and Telegram/Discord bots, not just websites and web apps. By months 5-6 they shipped features competitors did not have.

What happened

Differentiated feature set credited for carving out their share
Stage
build

In their words

I Built A Micro-Version Of A $1B SaaS. Now I Make $50K/Month

Play from 8:06

Pat Walls… market, and you can have a life-changing exit, right? Someone watching this is going, 'Oh, okay, let me go copy, you know, DocuSign or something like that.' But how do I find what makes it different? How did you actually find that out? So, my question for you is, when you went to go build this, what did you find that you're able to carve out that 1%? What was the differentiation that allowed you to hit $50,000 per month with your AI coding tool?

8:06

DavidSo, most of these other apps, you can only build websites or web apps at this moment. With Shipper, you can build websites, web apps, mobile apps, Chrome extensions, and all sorts of bots for apps like Telegram, Discord, you name it. We looked at all of our competitors' Trustpilot pages, we looked at their public roadmaps, and we've joined their Discord servers. We were just looking at what their users were complaining about, and we even got people on our customer support chat saying, 'I want to turn this website into a mobile app.'

8:36

DavidThat's how we came up with the idea of building mobile apps. We started Shipper with the core idea of eliminating any technical terms, because even though Lovable or Base44 were aiming to serve non-technical people, they still had certain parts that felt kind of scary. Instead, we made it clear that Shipper transforms your thoughts and ideas into a live business that can make money with zero skills required. So, from the start, we saw an opportunity to go beyond just websites and web apps.

9:00

Pat WallsThis is the thing that I think a lot of people get wrong. A lot of people watching this are looking for that new idea. Instead, go look at massive spaces, big companies, growing companies, and then doing the indie thing, the bootstrap thing, and winning just exactly like you are. The last question that we ask all founders who come onto Starter Story is: if you could give your younger self advice before you got started, what would be your advice?

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Tags: trustpilot, discord, competitor-reviews, competitor-research, differentiation