GTM Sauce

Shipper · B2C · AI app builder

Build in public on X every day, showing apps made with your own tool

Took ~50 days to kick in, then ~$20K MRR added in 1-2 weeks

Workedfounder-brandorganic-social

What they did

Posted a daily build-in-public series on X (counting days), dogfooding the product by building with Shipper itself. Used X Premium and Typefully for posting. Around day 50 it started working and growth went parabolic.

What happened

About $20K MRR in one or two weeks after ~day 50
Stage
growth
Effort
~50+ days of daily posting

In their words

I Built A Micro-Version Of A $1B SaaS. Now I Make $50K/Month

Play from 7:01

David… Reddit, SEO, and then X, Twitter. To this day, we haven't used any paid channels at all. We launched our MVP on Product Hunt in week one and then made our first $50 MRR from that launch. Reddit drove the initial traction where regularly getting 400 upvotes, and that's really pushed us from $50 to 1k MRR. At the same time, we focused on high-intent SEO keywords like 'alternatives to X', 'how much does X cost', with X being our competitors' names.

7:01

DavidAround day 50 of building in public, X started working, then things went parabolic. In one or two weeks on X, we made about 20k MRR by just dogfooding the product. One trick I learned from Rob Hallam at SuperX was to always add your product's link in the second tweet to squeeze more attention and get that extra traffic to your website.

7:17

Pat WallsYeah, it's cool that you build in public, you did all the things the right way. But what I really think is cool about this and one of the reasons why I wanted to bring you on the channel is that it kind of follows this copy-paste strategy that I've been seeing a lot of people, especially indie developers like you, execute on really well. You find a really growing market, and you simply execute them, but you do something just a little bit …

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Tags: x, build-in-public, dogfooding