Hiro Analytics · B2B · reporting software for email agencies
Charge agencies by how many clients they manage, after a 30-day free trial
About $500/month at 10 clients, $600 at 20, a few thousand at 200
What they did
In their words
I Built A $1M SaaS In A Hidden Niche
Pat WallsThat is the best churn rate I've ever seen from anyone who's come onto Starter Story, so this is the real deal. Can you explain your business model at a high level, like how much does that cost and is it on subscription? How's it work?
ZacIt's a subscription. We do a 30-day free trial for every agency that comes on, and so we set the monthly fee kind of based on their client count. So, let's say you're an agency with 10 clients, you kind of pay 500, 20 clients, 600, etc, etc. And then larger agencies, it's a little bit more bespoke, cuz some of them have 200 clients and they might pay a couple thousand dollars a month.
Pat WallsOkay, cool. Well, we're going to be talking all about this sort of unique pricing model that you have and approach, which is to sell to agencies. But before we do, how do you get to the place where you've built a SaaS that got to 90K MRR in just over a year? How do you get here?
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More from this episode
- Sell your tool to agencies, not brands, so one sale covers 10-30 brands$1M+ ARR in 19 months, adding ~$10K MRR a month with very low churn
- Find customers in Shopify's and Klaviyo's agency partner directoriesFounder says agencies are easy to find this way; no numbers
- Build the tool you needed while running your own 30-client agencyKnew the platforms and buyers; sold into the same agencies they used to be
- Pitch agency owners on taking more clients without hiring, and on time savedFounder says it gets agency owners to take the demo seriously; no numbers
- Connect to Klaviyo's rivals too, so the platform can't easily copy youFounder says Klaviyo is unlikely to show data from rival tools; no numbers
Tags: usage-based-pricing, seat-based, free-trial, b2b