GTM Sauce

Hiro Analytics · B2B · reporting software for email agencies

Charge agencies by how many clients they manage, after a 30-day free trial

About $500/month at 10 clients, $600 at 20, a few thousand at 200

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What they did

Every agency gets a 30-day free trial. The monthly fee scales with the agency's client count: ~$500/month for 10 clients, ~$600 for 20; large agencies (up to ~200 clients) get bespoke pricing of a couple thousand dollars a month. Seats are ~$10/month per user, and agencies can buy seats for their own clients.

In their words

I Built A $1M SaaS In A Hidden Niche

Play from 2:29
2:17

Pat WallsThat is the best churn rate I've ever seen from anyone who's come onto Starter Story, so this is the real deal. Can you explain your business model at a high level, like how much does that cost and is it on subscription? How's it work?

2:29

ZacIt's a subscription. We do a 30-day free trial for every agency that comes on, and so we set the monthly fee kind of based on their client count. So, let's say you're an agency with 10 clients, you kind of pay 500, 20 clients, 600, etc, etc. And then larger agencies, it's a little bit more bespoke, cuz some of them have 200 clients and they might pay a couple thousand dollars a month.

2:52

Pat WallsOkay, cool. Well, we're going to be talking all about this sort of unique pricing model that you have and approach, which is to sell to agencies. But before we do, how do you get to the place where you've built a SaaS that got to 90K MRR in just over a year? How do you get here?

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Tags: usage-based-pricing, seat-based, free-trial, b2b