GTM Sauce

Hiro Analytics · B2B · reporting software for email agencies

Pitch agency owners on taking more clients without hiring, and on time saved

Founder says it gets agency owners to take the demo seriously; no numbers

Workedoutbound-salespositioning-niche

What they did

When selling, lead with the two things every agency owner cares about: growing the client roster without adding headcount, and how much manual time the tool saves (e.g. building reports for 20 clients by hand). Hitting those points shows you understand their problem and earns a look at the product.

What happened

Guest says this is how you get an agency owner to take you seriously

In their words

I Built A $1M SaaS In A Hidden Niche

Play from 8:10
8:00

Pat WallsI think that's a great answer and a good point. Let's talk about how to replicate this. What would be your advice for anyone watching this that wants to build a SaaS and potentially take some things from this model and implement it?

Zac… I would kind of take a step back in whatever industry I'm currently working in and say like, "Oh, is there an agency layer here that I could do this with?" Think of restaurants, for example. Restaurants have agencies who are managing their DoorDash and Uber Eats ads, and they have to report to the client on how that's performing. So, now that you've picked your industry, you kind of have a sense of what the key platforms are, like most of those platforms are going to have a page on their site that is like agency directory or partner directory. Those directories kind of give you that access right off the bat. And I think the key with agencies is they're all experiencing the same problem. Every agency owner is trying to take on more clients without hiring more people. And the second most impactful thing is how much time can you save the agency. And so in selling a product to agencies, you can just hit on those key points, and that's really how you get an agency owner to be like, "Okay, yeah, I'll take you seriously. Like you understand what my key problems are. Let's see what this thing actually does."

9:13

Pat WallsAll right, well, thanks for sharing that. I think it's just super cool model that you've come up with. I think people are going to love it. Last question that we ask all founders who come onto the channel, what would be your advice to a younger Zac or for anyone watching this, maybe they're an agency operator or just anyone who wants to build a SaaS that can make a million dollars a year, what would be your advice?

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Tags: messaging, value-prop, time-saved