3AK · B2C · training app for sprinters
Grow a big track following first, drop your brand name in videos, then launch
$10K in month one and ~$70K in ~6 months
What they did
What happened
- Stage
- launch
In their words
We Built This $20K/Month App (Zero Coding Experience)
Pat WallsLet's talk about ideas. How did you come up with the idea and how'd you know something like this can make money?
BraylinWhat we did is we found a niche that not a lot of people were in. We realized a lot of people run track, but there's no apps for track and field specifically. So we said, let's put our app where we already have influence right in the niche. And that's exactly what we did. We had built up hundreds of thousands of followers in track and field alone with our videos, no marketing. We were subliminally putting 3AK in our videos before we even dropped the app. Cuz we had the Shopify store, the e-commerce, so we'd be like 3AK method and on the website, this and that, we'd have it in our bio. Then when we just dropped the app, it it just blew up.
Pat WallsLet's talk about the actual app that you guys built. What is the app that made $70,000? Could you show it to me?
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Build the first app just for track athletes, a sport you already run and post aboutFounders say it worked; ~$70K in ~6 months
- Charge teens $10 a month or $30 a year, below typical training plansTested several yearly prices; no results shared
- Let athletes film a run and get an AI score for their formFounders say users DM them that it works; no numbers
Tags: audience-first, pre-launch, brand-seeding, niche-audience