Ship a bare app in 19 days, then test demand with one influencer video

Pat Walls… as an app. You had that kind of early app version, and then you had this kind of come to Jesus moment where you realize that, oh, these alarm apps can actually get better. These two things came together. Let's talk about how you actually learned to build something like this. I know it's not the most complex app in the world, but still, it's pretty legit. Can you give me an overview of how long it took you to build it and how you built it?

Jake GlacerYeah. So it took uh about 19 days from my first commit to live on the App Store. Uh I was just getting the MVP out as quick as possible. It actually went out without the alarm feature, funny enough. It was just sort of an accountability app to log your wake up. You'd set the goal the night before. Uh the alarm feature went live about another 19 days after it was on the App Store, so it took a little over a month. And then I knew I could build the product, but I didn't know I knew how to market it. So my framework here was just ship fast, validate the ideas as fast as possible. But I wasn't sure if I could get views, and I feel like that's sort of the most important thing. Building doesn't really matter so much. You've got to build a good product, of course, but uh getting views is more the unknown. Started marketing uh as fast as possible. My first influencer video went live 7 days later. I saw people purchased from that video, and at that point, I knew the idea was validated. And I uh I went to try and scale it more. I did my first $1,000 in revenue 3 weeks after the first influencer video went up, and then first 30K month in month 3, and first 50K month in month 4.

Pat WallsYeah, I I mean I agree with that is that in this AI world where you can build anything now, and you don't really have to be even that technical, it's it's quite easy to build stuff, and your focus on views was really really like that that's a good way to think about it. Before we get into the growth and you know how you did distribution, maybe there's not really like a framework on how to come up with great ideas, it's like ship stuff and think …