Pay day-in-the-life creators to show your app in videos they already make

Pat Walls… feature. This is a very common thing across a lot of the successful apps and the fast growing ones like yours. Simple makes it easier to focus on distribution and growth, and that's the next topic that I want to get into is how did you actually grow this thing? I'm sure there's 1,000 alarm clock apps on the App Store right now and growing every single day, but yours stood out. So how did you do that? How'd you go from 0 to $50,000 per month?

Jake GlacerI started out uh by finding influencers on TikTok and Instagram just reaching out, sending a ton of DMs. Uh early on, it it's a tough a tough start. You get very few responses, and I was trying to find people who are doing like day-in-the-life or lifestyle content where I thought the app could fit in naturally. That was like a big thing for me was it fit in naturally, it was a really good sell to the influencer. They could continue making their existing videos except they would get paid for it. A lot of times with influencer marketing, it comes off as too much of an ad, and so the influencer needs a lot more money and a lot of a reason. It needs to be very compelling offer for them to want to take up a spot on their page. But if you find people that are already doing content where your app fits perfectly like an alarm, they wake up in their day-in-the-life videos, and then pushups, which is inherently viral and and and intriguing as the viewer, then they're more willing to fit it into their …

Pat WallsI mean, I feel like influencer marketing, there's so many ways to do it. It's a very broad category. So it'd be cool if you could show me one of the videos that did particularly well for you that got a lot of views and converted to a lot of signups. Would you be able to share one of those with me?

Jake GlacerYeah, so here's a perfect example video. Uh POV: Day in the life of a college student, wakes up, shows the alarm going off, shows the pushups, and then in the app, it's analyzing, and then it turns into a green check and says alarm turned off. It's super subtle, uh super natural, and I sort of view it and sort of when I sell it to the influencer, it's like a win-win-win. They get to continue making their videos and get paid for it. I get downloads for the app, and the viewer gets a solution to a problem that they're having without really watching an ad. Like it just fits in so naturally, and then pretty much every single video, if if it's shown well, uh will result in a comment like, "What's the app name?" And then they just respond below, "Erly on the App Store." Generally, they pin the comment on Instagram.

Pat WallsI love that example because in that video specifically, it shows off your app right away, and then it's just feels natural. Feels like a day-in-life video. If you like this influencer, you like their life or their lifestyle, you might want to try that out too so you can live a day in life like that, so I think that's great. A video like that, what what is the deal structure? For people watching this, they're probably wondering, "How much do I got …