Erly · B2C · push-up alarm clock app
Pay creators for 2-4 videos a month with guaranteed views, about $2-3 per 1,000
Low-risk; most profit comes from rare 1M-5M-view videos
What they did
What happened
- Stage
- growth
In their words
This Insanely Simple App Makes $50K/Month
Pat Walls… video. If you like this influencer, you like their life or their lifestyle, you might want to try that out too so you can live a day in life like that, so I think that's great. A video like that, what what is the deal structure? For people watching this, they're probably wondering, "How much do I got to pay for something like that? How many downloads does this turn into?" Could you give me some of the numbers behind a video like that?
Jake GlacerUh yeah. Generally, the deal structure is multiple videos a month, like two to four videos a month with a view guarantee. That's sort of the most important part is that you're paying for the views that you get, and so I view it as pretty low risk honestly. Uh you can sort of tap what you're going to pay and take the risk and then see what the return is. Uh pretty quickly, once the video goes live, it takes about a day to sort of hit the peak on views, and then you see what your returns are. Generally paying around like $2 to $3 CPM uh based on the view guarantee, and then the money's really made on those big videos. It's sort of power law. A lot of the videos will sort of do okay, but every once in a while, you'll get a big 1 million view, 2 million, 5 million view video, and that's where you really make money.
Pat WallsOkay. So, I'm curious. For a video like that, are you able to track how many sales that leads to? Because I I noticed that it's in the comments, and someone, uh we chatted with someone just recently, said conversions happen in the comments. But, I imagine some people just are searching for your app, and it's not trackable. So, how would you track something like that? Do you use any tools for that, or how do you approach that?
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More from this episode
- Ship a bare app in 19 days, then test demand with one influencer videoPurchases from the first video; first $1,000 three weeks later
- Turn a plain app into a push-up alarm using Apple's new alarm APIBecame the hook in every video; $50K/month within 4 months
- Pay day-in-the-life creators to show your app in videos they already makeMain growth channel; viewers ask the app name in comments; $0 to $50K/month in 4 months
- Track each creator video's views and match view spikes to sales spikesFounder says it's good enough; judges spend in total, not per creator
Tags: tiktok, instagram, creator-comp, view-guarantee, cpm-pricing, power-law