GTM Sauce

Erly · B2C · push-up alarm clock app

Pay creators for 2-4 videos a month with guaranteed views, about $2-3 per 1,000

Low-risk; most profit comes from rare 1M-5M-view videos

Workedcreator-opsinfluencer

What they did

Typical deal: 2-4 videos per month with a view guarantee, so payment tracks views delivered; effective rate around $2-3 CPM. Cap what you pay, then judge the return; a video reaches peak views in about a day. Returns follow a power law: most videos do okay, occasional 1M/2M/5M-view videos make the money. Expect to lose money on some individual creators without knowing which.

What happened

Described as low risk; profits come from occasional 1M-5M-view videos.
Stage
growth

In their words

This Insanely Simple App Makes $50K/Month

Play from 11:14

Pat Walls… video. If you like this influencer, you like their life or their lifestyle, you might want to try that out too so you can live a day in life like that, so I think that's great. A video like that, what what is the deal structure? For people watching this, they're probably wondering, "How much do I got to pay for something like that? How many downloads does this turn into?" Could you give me some of the numbers behind a video like that?

11:14

Jake GlacerUh yeah. Generally, the deal structure is multiple videos a month, like two to four videos a month with a view guarantee. That's sort of the most important part is that you're paying for the views that you get, and so I view it as pretty low risk honestly. Uh you can sort of tap what you're going to pay and take the risk and then see what the return is. Uh pretty quickly, once the video goes live, it takes about a day to sort of hit the peak on views, and then you see what your returns are. Generally paying around like $2 to $3 CPM uh based on the view guarantee, and then the money's really made on those big videos. It's sort of power law. A lot of the videos will sort of do okay, but every once in a while, you'll get a big 1 million view, 2 million, 5 million view video, and that's where you really make money.

11:51

Pat WallsOkay. So, I'm curious. For a video like that, are you able to track how many sales that leads to? Because I I noticed that it's in the comments, and someone, uh we chatted with someone just recently, said conversions happen in the comments. But, I imagine some people just are searching for your app, and it's not trackable. So, how would you track something like that? Do you use any tools for that, or how do you approach that?

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Tags: tiktok, instagram, creator-comp, view-guarantee, cpm-pricing, power-law