GTM Sauce

Practitioner pattern · David Barnard (RevenueCat)

Ask for a star rating during onboarding, before people really use the app

Low-quality apps reach 4.9 stars vs 4.5 for a carefully built app; ratings become a poor signal

Workedasoonboarding

What they did

Apps show the rating prompt inside onboarding, so a large volume of new users tap five stars and submit without caring. Written reviews are much harder to game; one-star written reviews vs five-star ratings is a better quality ratio (Ariel from Appfigures).

What happened

Inflates ratings to ~4.9 stars; David calls star ratings a gamed, poor quality signal.

In their words

The Bootstrapper's Path to $10M ARR – Andrew Maguire, Volo Ventures

Play the episode

Jacob EitingWould change the numbers drastically,

David BarnardRight? The fact that they're - Apps have been... I mean, I've had this question for a long time. Why are all these apps who seem really crappy? Why are they 4.9 stars? In the app that I've poured my heart into for a decade is 4.5 stars. And the answer is when you ask in onboarding and you prompt write, you just get a volume of people who just don't even care and hit the five star and hit submit. So unfortunately the star ratings are so gamed at this point that it's a very poor quality signal. The one interesting thing, I think Ariel from Apfigures was doing this. He devised some ratios of the star rating of written reviews. What number of one-star written reviews do you have compared to the number of five-star ratings? Because it's easy to get somebody to tap the litle five-star thing and hit submit.

David BarnardIt's a lot harder to get them to go actually say something good and meaningful about the product. That's game to some point too, where people are still buying reviews and things like that, but Apple's cracked down on that quite a bit. So it's harder and harder to actually fake their written reviews. So that may be a better signal quality adjustment is to look at written reviews and do some ratios there.

Get tactics like this every Monday

New tactics from the week's founder interviews, each linked to where it was said.

More from this episode

Tags: app-store, ratings-prompt, review-gaming