Start paid social ads after lots of organic posting

… there's been talks about expanding into Europe, but the problem is there's so much opportunity here. I just don't need the distraction of dealing with Europe, you know? Well, go deeper on your inbound for a second, because, I mean, you have a very strong CO footprint. I mean, you've put this article out, best wishes, good luck messages. It brings in almost 14,000 clicks to the website on a monthly basis. Your overall domain rating is above a 70,

which is very strong, getting 40,000 organic clicks a month. Was this sort of SEO strategy? Was this tactical and specific? An agency runs this for you or you do it? We do it all internally. Yeah, I have a woman that writes articles. Because SEM doesn't work, We've gone the SEO route. Now we're going to start with social media advertising. We're doing a lot of social media posting, obviously, but now we're going to be doing social media advertising. So what have you done? This is your top performing post. 14,000 people hit this a month.

What have you done to optimize this, both to stay high in the rankings, but also to convert more people into a paid account? That's a great question that I don't have an answer to. Probably not enough. We do a lot on content marketing. We haven't done a great job converting it. If you go down to the bottom of that article, scroll up just a wee bit. I mean, there's a sign up here to get started today thing. I mean, it's really pretty minor. We …