GTM Sauce

Handwrytten · robot-written handwritten notes

Let customers add gift cards or cookies to each note

Unknownupsell-expansion

What they did

Customers can add Starbucks/Amazon gift cards to notes; first fulfillment item planned is a box of two big cookies with a note (brownies rejected because they ship badly).

In their words

Handwrytten Sends 6 Million Fake Handwritten Notes a Year and Makes $10M

Play from 5:56

… send a handwritten note. So you can set up all those rules in Shopify. And we're going to be coming out with a Klaviyo integration shortly as well. And I'm showing how this would work inside of Claude. Let me ask you a question. One of the reasons that I'm not doing this more at Founder Path, right? So we've now invested in about 710 companies. The fund is $260 million deployed. I want to send like one-on-one notes, obviously, to these founders.

5:56

They mean a lot to me. But I want to also send it in like a box. And I couldn't find something that allowed me to do the handwritten note, plus build a custom box and then sort of send it out all together. You don't do anything outside of the note, right? I mean, the note, the envelope, we have little gift cards. So you could do a business. Like, you know, we're trying to manage. We're self-funded. So you could add a gift card to Starbucks or Amazon or something like that. We are going to start doing cookies as our first fulfillment item.

6:27

It'll be a box of two big cookies with a note. We're going to do brownies, but those don't ship well. So we'll be doing cookies. But if you want like 400 notes shipped back to you, each one personalized, and then you just drop it in a box, very easy to do. That's an option on our website. There you go. That would be the solution probably, right? Is basically like, I want to write the thoughtful note in basically a text file, you know, and send 30 …

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Tags: add-ons, gift-cards, fulfillment