GTM Sauce

Handwrytten · robot-written handwritten notes

Let customers trigger notes from their CRM, Shopify or Claude

Most volume comes through automations; apps send only ~30-40 notes/day

Workedintegrations-marketplaces

What they did

Notes can be triggered from HubSpot, Salesforce, Zapier, Make.com, an MCP for Claude, or bulk Excel upload. Shopify plugin lets merchants set rules (after first purchase, after spend threshold, after one-year anniversary -> send a note). Klaviyo integration coming. Bulk orders can be delivered stamped/sealed, unsealed, or notes only to the customer.

What happened

Most note volume comes through automations/bulk upload; mobile apps only ~30-40 notes/day

In their words

Handwrytten Sends 6 Million Fake Handwritten Notes a Year and Makes $10M

Play from 4:49

… Yeah, it was great. I saw the whole thing. Okay. So just to be clear, what does it cost you to build one robot? You know, we're not going to share that. But what I can tell you is because we build them internally, it's a fraction of the cost of anybody else out there. So how many, like I pulled up on my phone, your mobile app, how many people are sending sort of one-offs like realtors through the app versus using your API you've got on the site?

4:49

It's all about, honestly, the iPhone app and Android app are very, very small portion of our business, I'd say maybe 30 to 40 notes a day go through that. By and large, most of our notes go through our automations or bulk upload. So on the website, you can upload an Excel sheet, or you can tie us into HubSpot, Salesforce, Claude. We have a really cool MCP now, and where you can send notes directly from all that. A lot of people use Zapier. A lot of people use make.com for automations. But quite frankly, and Shopify, we have a plugin for Shopify where

5:24

We could go in and define rules and say, after the first purchase, send a handwritten note. After they spend a certain amount of money, send a handwritten note. After they have been a client for a year, send a handwritten note. So you can set up all those rules in Shopify. And we're going to be coming out with a Klaviyo integration shortly as well. And I'm showing how this would work inside of Claude. Let me ask you a question. One of the reasons that I'm not doing this more at Founder Path, right? So we've now invested in about 710 companies. The fund is $260 million deployed. I want to send like one-on-one notes, obviously, to these founders.

5:56

They mean a lot to me. But I want to also send it in like a box. And I couldn't find something that allowed me to do the handwritten note, plus build a custom box and then sort of send it out all together. You don't do anything outside of the note, right? I mean, the note, the envelope, we have little gift cards. So you could do a business. Like, you know, we're trying to manage. We're self-funded. So you could add a gift card to Starbucks or …

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Tags: hubspot, salesforce, shopify, zapier, make, claude, api, mcp, automation, triggered-sends, bulk-upload