Handwrytten · robot-written handwritten notes
Let customers trigger notes from their CRM, Shopify or Claude
Most volume comes through automations; apps send only ~30-40 notes/day
What they did
What happened
In their words
Handwrytten Sends 6 Million Fake Handwritten Notes a Year and Makes $10M
… Yeah, it was great. I saw the whole thing. Okay. So just to be clear, what does it cost you to build one robot? You know, we're not going to share that. But what I can tell you is because we build them internally, it's a fraction of the cost of anybody else out there. So how many, like I pulled up on my phone, your mobile app, how many people are sending sort of one-offs like realtors through the app versus using your API you've got on the site?
It's all about, honestly, the iPhone app and Android app are very, very small portion of our business, I'd say maybe 30 to 40 notes a day go through that. By and large, most of our notes go through our automations or bulk upload. So on the website, you can upload an Excel sheet, or you can tie us into HubSpot, Salesforce, Claude. We have a really cool MCP now, and where you can send notes directly from all that. A lot of people use Zapier. A lot of people use make.com for automations. But quite frankly, and Shopify, we have a plugin for Shopify where
We could go in and define rules and say, after the first purchase, send a handwritten note. After they spend a certain amount of money, send a handwritten note. After they have been a client for a year, send a handwritten note. So you can set up all those rules in Shopify. And we're going to be coming out with a Klaviyo integration shortly as well. And I'm showing how this would work inside of Claude. Let me ask you a question. One of the reasons that I'm not doing this more at Founder Path, right? So we've now invested in about 710 companies. The fund is $260 million deployed. I want to send like one-on-one notes, obviously, to these founders.
They mean a lot to me. But I want to also send it in like a box. And I couldn't find something that allowed me to do the handwritten note, plus build a custom box and then sort of send it out all together. You don't do anything outside of the note, right? I mean, the note, the envelope, we have little gift cards. So you could do a business. Like, you know, we're trying to manage. We're self-funded. So you could add a gift card to Starbucks or …
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More from this episode
- Hire one in-house writer to blog on searches like 'good luck messages'~40K search clicks a month, but few become paid accounts
- Run Google search ads when most customers are worth very little$5 per click vs ~$0.20 margin from a typical small sender
- Start paid social ads after lots of organic posting
- Lease your robots to shipping partners for ~$1,000-1,250 a month each~30 robots leased; good margin but small revenue so far
- Let customers add gift cards or cookies to each note
- Stay bootstrapped and US-only instead of raising money to expandProfitable (~$350K in 2025) but growth hampered; revenue dipped
- Buy weaker competitors and move their clients onto your platform
Tags: hubspot, salesforce, shopify, zapier, make, claude, api, mcp, automation, triggered-sends, bulk-upload