Say affirmations on camera, then have someone ask how to remember them: 'use my app'

Pat Walls… earlier which I really loved, which is that women are going to build all these $100,000 per month apps because of one thing: women own distribution. So it's just a matter of time before the technical gets easy enough and we live in this social media world, anybody can build anything. So let's talk about that distribution piece. Take this app. How'd you get tens of thousands of users to see your app, download it, install it, and pay for it?

Sarah PearlSo if you have a personal brand and if you have a following, if you can go viral, you could sell anything. I mean, I could sell air, and it'll sell, right? First piece is how do you create a viral personal brand? And it's actually so easy. You find a niche. You look up the most viral content that's performing in that niche. You study core human psychology of what gets people to move, and literally keep recreating viral content. If you have a video that hits, like recreate it to infinity. I've been recreating the same viral content for years now, and it still continues to go viral and perform and convert. And once you have a video that really pops off, you want to like work backwards and ask yourself, what is a product that I could naturally insert into this video that would help the virality and also solve a problem that people are facing? Their first thought would be like, "I need to close out of TikTok and go download this right now."

Pat WallsOkay, cool. Let's go a little bit into the specifics of this. You kind of mentioned that there's one format you do over and over. And oftentimes, when I talk to app founders that are crushing it, there's usually like one video or one format that has led to like the majority of the signups and the revenue. Would you be able to walk me through just one of those examples of a video that has just crushed it for you?

Other SpeakerHow can I remember all these?

Sarah's videoYou can actually get custom affirmations on your lock screen every single day using my app, Stella.

Sarah PearlBoom! I say the affirmations, and then the guy asks me, "How can I remember all of these?" And then I basically like, "Just go use my app, Stella." I would say the first thing is typically when I make my affirmation videos, I will start it with like, "Repeat these affirmations for 7 days," or "Listen three times." When you see something like that, your first instinct is let me save this video, because if you have to repeat it for 7 days, like …