Start a brand-new TikTok account after launch, plus a second account for volume posting

Pat WallsOkay, cool. The first thing, I just want to nail this objection while the audience is watching this right now, they're going, "Hey, I don't have any followers. Like clearly, it was so easy for you because you had this massive audience." What would you say to someone like that who's probably watching this right now?

Sarah PearlWell, since launching Stella, I actually created a brand-new TikTok. And since then, it's been a couple months now, it's grown to over 40,000 followers. I have another TikTok account with over 700,000 followers that I just like spam post on, and I have consistently going viral on every account that I ever make, right? I could start a new account today and probably guarantee 50,000 followers in the next 3 to 4 months. So it's not so much a question of like do you already have a personal brand as much as it is, do you have the skill of virality? And when you master the skill of virality, then you can create a personal brand very fast.

Pat WallsOkay, cool. Amazing. Obviously, you have a huge social media following, which we are going to talk about that in a second. But before we do, let's talk about how you get to this point where you have now an app that is making over $300,000 a month. What's your background and then how did you decide, "Hey, I'm going to build an app"?