Show the app in use in your videos, not just its name

Sarah Pearl… like that, your first instinct is let me save this video, because if you have to repeat it for 7 days, like you're going to have to come back to it. When someone saves a video, then it increases engagement. There you go. And in general, this is very saveable content, right? People want to like listen to an affirmation another day. So if you can make content that naturally gets shares or saves, that's going to make it go viral every time.

Sarah PearlAnother thing is I would just say I'm really good at creating affirmations, so that also is why it goes viral. So if there's something that you are really good at, or you have like a unique spin on, that contributes to it. Another thing I really like to do on Instagram specifically is use Manychat. So I'll tell people, "Comment download and I'll send you your custom affirmations." And then they download the app. And actually, in the Manychat, I tell them, I'm like, "Hey, if you review the app, like let me know so I can thank you personally." So that also helps. Some of the videos, I mention Stella, but I don't show the use case, and then that'll usually convert a little worse. I would say some of the best converting stuff is actually this, where this got 300K views, but it converted super well.

Sarah PearlSo, you know, they see that, they're like, "What's the app?" There's this fine balance you have to find between videos that go viral, but then also videos that'll specifically demo the app or convert well.

Pat WallsThat's awesome. I love simple apps, so the fact that you don't have a million features, I think, is super cool and shows that you're solving a good problem rather than building a bunch of things that people don't need. Last question that we ask everyone who comes on the channel, if you could go back in time before you were on social media or maybe before you decided to actually build an app, even though you had no technical experience, what would …