Symmetry · B2C · gym workout tracker
Add ranks, streaks and a friends feed to workout tracking
Ranks are the most-liked feature
What they did
What happened
In their words
How I Built This $160K/Month Gym App
… we've been talking all about your app here. Could you just give me a quick demo of your app that makes over $160,000 a month? Yeah, so our app we try to make it really simple. So the first thing you see when you come is just like your plan to work out. You click on the plan and you see a workout preview and then you start your workout. Here you can track your weights, your reps, and we even have like videos to explain different exercises.
And then the thing that people most like is here the ranks. You're seeing the ranks page where you have a rank for every muscle group and for every exercise. And also here you have the social network. So it's like a strap. You can see here all of the people in the feed uploading their workouts. I even have my own workouts here. So it's really fun because people share their workouts. You have your streak. You cannot lose your streak to your friends. You level up in different exercises and people just are having a really great time in Symmetry. Okay, thanks for sharing. It looks like an awesome app. Last question that we ask all founders who come on to Starter Story, if you could go back in time before the year that you started Symmetry, before you had a successful app,
What would be your advice to your younger self or for anyone watching this that wants to build apps that are crushing it like yours? I would say to play long-term games with long-term people. Symmetry was launched one year ago, but we actually started the company two years ago. We were really bad when we started, but we never surrendered. And we just kept pushing, kept improving the product, kept improving our own skills. And if you're with …
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More from this episode
- Post ~80K creator videos a year from 500+ accounts; track which formats win~1B views in a year; main driver of ~3M downloads
- Pay creators nearly half of revenue so they keep posting
- Launch to the founders' own YouTube fitness audienceOnly a tiny download spike
- Try influencer marketing for a gym app
- Build a gym tracker for Spanish speakers instead of the USDescribed as the fastest-growing fitness app in the Spanish market
- End onboarding with a screen where users pledge to work out~3% better retention in an A/B test
- Test two new designs for the first screen after onboardingNeither moved any metric
- Start each test from a real user problem and A/B test for two weeksCredited for reaching $160K/month; most tests don't move the needle
- Test the screens most users hit, like the paywall, before minor features
- Set big 90-day goals, bigger the newer the app
Tags: gamification, ranks, streaks, social-feed