Test the screens most users hit, like the paywall, before minor features

… three different phases when building Symmetry. First, we built what we wanted. Terrible idea. Second, we built what users wanted, like directly from feedback requests. Mediocre. And now we approach a methodical and scientific way of actually building useful things. Okay, yeah, so I agree. I mean, I see a lot of people that go and just start building stuff. Maybe they ask their AI tool about what to build, or maybe they build based on instincts.

But yours is a little different. Could you dive a little bit more into what you mean by that? Yeah, so people normally are incorrect about what is important to build and what is not important. Let's say you build a dark theme or a light theme, this may affect like 2% of your daily active users. Whereas if you api-test the paywall, it's going to affect a lot of users in a radical way. That's why there are like even softwares just to api-test at one screen. And apart from the paywall, there are very other important places of your app. And your job is to find those places and api-test them and really exploit all of the metrics from them. For example, in Symmetry, our exercise search screen, so the screen you search exercises, has a huge impact on activation and retention.

Whereas the screen, you log into the app first to see your workouts. We've done a lot of things there and it doesn't seem to change anything. Hey, it's Gus, producer here at Starter Story. I love everything that Mauro is breaking down about his process of building apps. I hope you're watching this and getting excited about building your own app as well. But if you're still looking for an idea, we have just the thing for you. It's our free iOS …