Apollo · B2C · Reddit app for iPhone
Raise the lifetime price from $19.99 to $30-40
Take rate didn't change at all
Workedpricing
What they did
After moving Apollo to subscriptions (about $10/year), the lifetime option launched at $19.99, only about two years of subscription. He later raised it to around $30-40.
What happened
The share of buyers choosing lifetime did not change, revealing uncaptured willingness to pay at the old price.
- Stage
- growth
In their words
Sub Club by RevenueCat · The Advantages of Working On an App You Care About — Christian Selig, Apollo“where it was like $19.99 for like the first year, which was like bonkers price when I think it was like $10 a year for the actual subscription.”
“And it was like, I ended up increasing it to like $30 or $40, and like the take rate didn't change at all”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Apollo: Post an early beta in a popular subreddit, then launch to the waiting crowdBeta filled up; lots of launch-day downloads and paid upgrades, profitable from day one
- Apollo: Build each month whatever your app's subreddit complains about mostFounder says it shaped the app and worked well for about 9 years; no numbers
- Apollo: Turn down popular feature requests by explaining why, not just saying noUsers mostly agreed once they heard the reasons
- Apollo: Charge the same $2.99 one-time price as the main rival appProfitable from day one, but founder calls the price too low in hindsight
- Apollo: Live cheaply with roommates and build full-time on savings until a set dateMade it to a launch that paid from day one; savings almost gone
- Juno: Build the YouTube app YouTube skipped for Vision Pro, in two weeks, for launch dayStill earns about $100 on some days months after launch