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Stop ads and spend your time fixing whatever customers complain about

2-3 organic sign-ups a day, growing to $40K MRR from $6K in 2022

Workedfeature-developmentword-of-mouth

What they did

After cutting ads, every visitor was organic, so he could see 2-3 new sign-ups a day arriving on their own. From then on he focused on the product: fixed whatever customers complained about by email, and used analytics (drop-off pages, unused features) to decide what to build or stop building. Advises skipping social media pages and followings entirely and focusing on the product.

What happened

Grew organically: $6K MRR (2022), $14K (2023), $27K (2024), $40K today.
Stage
growth
4:07
“And interestingly, I stopped paying for ads, so I knew everyone who was clicking on the website was an organic user, and I noticed I started getting new users. I'd get like two or three new sign-ups a day. From that point on, I kind of focused on improving the products.”
Angus Cheng
“When customers complained about things, I would fix them, and I just basically focused on doing what the customers wanted.”
Angus Cheng
3:08
“So maybe somebody emails you, or maybe like analytics, so if you notice that people are dropping off on this page, maybe you need to do something there. If people are not using a certain feature, maybe don't continue working on it.”
Angus Cheng

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