BulkMockup · B2C · Photoshop mockup plugin
Answer support tickets with a custom video made from the customer's own file
100+ five-star reviews, mostly about support; 1,500 recorded videos to mine for content
Workedcustomer-supportcontent
What they did
Treats support as an education channel. When a customer asks for help, they reply 'Send us your file. We will record a custom tutorial or custom Loom video for you.' Sometimes they get on a call, walk through the customer's workflow and solve it live. All of it is recorded; the 1,500+ recordings from 3 years surface real problems and edge cases that never show up in keyword research, and they turn them into content.
What happened
More than 100 five-star reviews, most praising support; over 1,500 recorded videos used as a content goldmine
- Stage
- Ongoing
- Effort
- 3 years, 1,500+ recorded support videos and calls
“That is because we treat customer support as an education channel. Whenever a customer reaches out to us to get help on their problem, we directly ask them, "Send us your file. We will record a custom tutorial or custom Loom video for you."”
“We record all this conversation, and over the span of 3 years, we have over 1,500 recorded videos.”
Related topics
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More from this episode
- BulkMockup: Post plain YouTube tutorials that each fix one specific customer problem370-view video won 3 subscribers; a 12K-view video made $213 in 6 months
- BulkMockup: Read the groups where customers hang out and list problems that keep coming upFeeds the video topics; no separate numbers
- BulkMockup: Email every new customer asking if they want a tutorial made just for themGets many long-tail tutorial ideas from customers; no numbers
- BulkMockup: Find niche YouTube videos with few views but many comments, then answer those questions betterFounder says it surfaces unsolved problems for new videos; no numbers
- BulkMockup: Put the search keyword in the video title, description and first 30 seconds22% of YouTube channel views come from Google search
- BulkMockup: Take a freelance job, automate it, then sell the tool to the client1,800 mockups in 30 minutes; client paid $300 on the spot
- BulkMockup: Sell lifetime deals until you can pay a developer, then switch to monthlyFunded a developer hire; now steady at $12-13K a month on subscriptions