BulkMockup · B2C · Photoshop mockup plugin
Post plain YouTube tutorials that each fix one specific customer problem
370-view video won 3 subscribers; a 12K-view video made $213 in 6 months
Workedcontentseo
What they did
Makes YouTube videos that each solve one long-tail problem a customer actually has (e.g. 'Split the Design Manually and Automatically in Photoshop'). No intro, no fancy setup: just records the solution and speaks directly to the problem rather than framing it as a viral video. Viewers find the fix, trust him and buy the plugin. Each video keeps selling from YouTube and Google every month.
What happened
Customers find the product mainly through YouTube; a 370-view video brought 3 customers ($45 MRR) in 4 months and a 12,000-view video brought $213 in 6 months
- Stage
- Exit (Ongoing main acquisition channel)
“I create YouTube videos that solve long-tail customer problems. My videos do not get a lot of views, but they are solving a real pain a customer is having.”
“So, if you look at the view count, this sits around 370 views in past 4 months. But I have had three customers out of this 370 views.”
“I do not care about introduction, having a very good setup, just record the solution, and that's it.”
Related topics
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More from this episode
- BulkMockup: Read the groups where customers hang out and list problems that keep coming upFeeds the video topics; no separate numbers
- BulkMockup: Email every new customer asking if they want a tutorial made just for themGets many long-tail tutorial ideas from customers; no numbers
- BulkMockup: Answer support tickets with a custom video made from the customer's own file100+ five-star reviews, mostly about support; 1,500 recorded videos to mine for content
- BulkMockup: Find niche YouTube videos with few views but many comments, then answer those questions betterFounder says it surfaces unsolved problems for new videos; no numbers
- BulkMockup: Put the search keyword in the video title, description and first 30 seconds22% of YouTube channel views come from Google search
- BulkMockup: Take a freelance job, automate it, then sell the tool to the client1,800 mockups in 30 minutes; client paid $300 on the spot
- BulkMockup: Sell lifetime deals until you can pay a developer, then switch to monthlyFunded a developer hire; now steady at $12-13K a month on subscriptions