Cal Buddy · B2C · Hebrew AI calorie tracker
Copy the most viral content from similar US apps and local fitness creators into ads
About $20K/month within four months of launch
Workedpaid-social
What they did
Chose paid ads as the main channel because Israeli CPMs are much lower than US, so ads can be profitable without much testing budget. Studied the most viral content from similar apps in the US and the most viral fitness/nutrition content in Israel, then made ad creatives based on those and ran them in ad campaigns. Platforms not specified.
What happened
Grew to ~$20K/month in four months
- Stage
- Growth (early growth)
- Effort
- Primary channel for the first ~4 months; spend not disclosed
“For me, it was paid ads. CPMs are significantly lower than in the US, so you can run paid ads profitably without a ton of testing capital.”
“So, I studied the most viral content from similar apps in the US, and the most viral fitness and nutrition content in Israel. Based on that, I created the creatives and I used them in the ad campaigns.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.