Cal Buddy · B2C · Hebrew AI calorie tracker
Give big fitness influencers a cut of revenue instead of paying per post
Took revenue from $20K to $80K+ a month
Workedinfluencerpartnerships
What they did
Waited until the app made ~$20K/month from ads so he had social proof and happy users, then approached big influencers (paying per story/reel would cost a fortune). Signed a revenue-share deal covering all revenue from Israel with a well-known fitness figure he knew personally; the traction let him negotiate terms better than 50-50. The contract is built on work timelines: a set number of content pieces and filming/recording days per month. The partners become the faces of the brand, making it harder to copy.
What happened
Took the app from ~$20K to ~$80K+/month
- Stage
- Scale (scaling)
- Effort
- Ongoing partnership since ~month 4
“So, I came up with a better idea: partnering with big influencers. They get a percentage of the revenue, and as a result, the incentives are aligned.”
“That's what took the app from 20k to 80k per month.”
“So you want to create an agreement which says how many pieces of content they have to deliver to you and how many filming days or recording days they have to do each month.”
“So, what we did is we have a rev share deal for all the revenue that comes from Israel.”
“you have to get some social proof and to show that the app is working and users are excited and happy about it before approaching these mega big influencers or celebrities.”
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