Deezer · B2C · music streaming app
Bundle your subscription with phone carriers, speaker makers and big retailers
Wider reach and better retention; partners weigh heavily in revenue
Workedpartnershipspricing
What they did
Indirect monetization through bundle deals, which is how Deezer started (telcos). Each deal is ad hoc, tailored to the partner's business objectives to find a win-win: partners get emotional connection, brand value and access to younger audiences. Examples: Sonos (Deezer's US presence), Mercado Libre in Latin America (a bundle of Disney+ for video and Deezer for audio). Users get a lower package price; Deezer gets reach and retention. Being smaller than Spotify/Apple/Amazon lets Deezer dedicate more resources to partners, who also want to compete with the tech giants.
What happened
Guest says partnering extends reach, helps retention and 'the mathematics are positive'; partners weigh a lot in revenue. No figures.
- Stage
- scale
In their words
Sub Club by RevenueCat · Level Up Your App Marketing: Measurement, Brand-Building, and Taking Risks — Sherina Khalidi, Deezer“What we are doing when we work with a new partner is that we do things ad hoc. We tailor it to their business objectives, and we look for the place where it match.”
“So, Mercado Libre is, it's, it's a huge retailer in Latin America who built a bundle with Disney+ for the video streaming and Deezer on the audio streaming part.”
“And for us, partnering means an extended reach, obviously. So, the, the mathematics are are positive for us.”
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