DOWN · B2C · casual dating app
Photo-verify every user and skip stock or AI photos in store images
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Unknownfeature-developmentaso
What they did
Because dating users are used to bots and fake profiles, DOWN goes out of its way to feel authentic: store imagery should show people who look like real target users, not stock or obviously AI-generated photos, and every user is photo-verified to confirm they are real and match their profile photos.
“we go out of our way to make our app feel a lot more authentic. And then we follow through by photo-verifying everybody that they're real and that they look like their profile photos.”
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