Duolingo · B2C · language learning app
After a finished lesson, show a card asking users to add the widget
Surprisingly many installs; widget DAU went 'hockey stick'
Workedretentionproduct-activation
What they did
When a user finishes a session or lesson, show an in-app card promoting the home screen widget ('Hey, we have a widget. You should install it.'). Tested as an experiment. Separately optimize what the widget looks like.
What happened
Led a surprisingly high number of users to install the widget; widget DAU graph went hockey stick.
In their words
Sub Club by RevenueCat · Why You Should Test Everything and How To Do It — Osman Mansur, Duolingo“When you finish a a session or a lesson, we'll say, "Hey, we have a widget. You should install it." And when we tested showing that card, it actually like led a surprisingly high number of users to install the widget.”
“So our widget DAU graph has kind of been going hockey stick recently, which has been a- awesome.”
Related topics
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