Duolingo · B2C · language learning app
Put an emoji at the start of the notification title, not in the body
Title-leading emoji beat emoji in the body in tests
Workednotifications
What they did
Tested emoji placement in push notifications. Emoji in the title, as the leading character, performed better than emoji in the body or at the end of the text. Hypothesis: a title emoji grabs attention; body emoji make the message look noisy.
What happened
Emoji worked better in the title and as the leading character.
In their words
Sub Club by RevenueCat · Why You Should Test Everything and How To Do It — Osman Mansur, Duolingo“Um, so yeah, we we've tested with this and it seems like it works better if you have the emoji in the title. And also, the emoji as the leading character rather than at the end of the text.”
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