Practitioner pattern · Drew Levin (SideShift)
Hand creators viral videos to copy; review every post for the first 3 days
Common to every successful creator campaign he sees
Workedcreator-opsugc-creators
What they did
A founder or campaign manager must be hands-on at the start: find videos already going viral in the niche and give them to creators to copy; in the first three days of a campaign, review every video before it posts and give lots of feedback. Hire a campaign manager as soon as affordable. Be patient - week-one virality is not the norm.
What happened
Common to all successful UGC campaigns he sees.
In their words
The Superwall Podcast · Drew Levin - I Studied 1,000,000 UGC Ads, This Is What Will Grow Your App“if you see videos that already going viral in your niche you can give those to creators and you'll do well really quickly”
“the first three days of a campaign, the best managers or the best founders, what they'll do is they'll do video reviews before the creators post their videos”
Related topics
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