Photoroom · B2C · AI product photo editor
Launch on iPhone first; add Android 1-2 years later once people ask for it
Founder says he'd do the same again; no numbers
Workedmarket-selectionfeature-development
What they did
Launched on iOS in 2019 as an MVP; built Android about 1.5 years later (2021) once traction arrived via eBay/marketplace sellers and paid influencers whose comment sections filled with 'when is Android coming?'. Rationale: early adopters, especially in photo/video, skew iOS; Android becomes necessary for localization and international reach (Brazil, Southeast Asia, Europe).
What happened
Guest would 'never' launch simultaneously; would repeat iOS first, Android 1-2 years later.
- Stage
- early
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