Prayerlock · B2C · phone blocker that prompts prayer
Turn a hired teen creator's 10K-view TikToks into ads and raise spend weekly
$3 per trial, then $1.88; revenue $10K to $21K/month in two months
Workedpaid-socialugc-creators
What they did
Found Matthew, a 15-year-old UGC creator, while scrolling TikTok; hooked by his first 3 seconds, DMed him and started working together. His organic videos hit ~10K views each consistently. Put TikTok Spark Ads behind his videos, then increased ad spend regularly each week: ~$6K in November, ~$9K in December, now ~$360/day. Rule: only boost organic videos that already have 10K+ views; prefers TikTok Spark Ads over Meta.
What happened
$3 per trial on his videos (vs $4 on other UGC); November $15K, December $21K at ~$9K spend and $1.88 per trial; January projected ~$40K
- Stage
- Scale (scaling)
- Effort
- ~$6K in November, ~$9K in December, $360/day now
“maybe I should try Spark Ads on his videos as well, see how this does. The results were absolutely insane. With his videos, I started getting $3 per trial started.”
“Following the same strategy, increasing the ad spend regularly each week, we closed December at 20K and we're probably going to close January at 40K a month.”
“Step 6: Place ad spend on your organic videos doing more than 10K views, and for this, I'd recommend TikTok Spark Ads more than Meta or any other platform.”
Related topics
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More from this episode
- Prayerlock: Find an app already earning in your niche and build a better versionEnded 3 months of apps nobody wanted; reached $21K/month in 6 months
- Prayerlock: Collect the best onboarding screens from other apps and copy the best ones
- Prayerlock: Skip sign-up and keep all user data on the phoneFounder says less friction and lower costs; no numbers
- Prayerlock: Post about 40 videos a day across 12 accounts to find a format that worksFound the reaction-plus-demo format that got the first sales
- Prayerlock: Have your partner film reaction videos with an app demo, posted twice a day10K views a day, 200-300 downloads a day; first $1K/month
- Prayerlock: Hire a second creator to post the winning video format on her own accountTook 14 days to get a 20K-view video; revenue $1.5K (Jul) to $2.4K (Aug)
- Prayerlock: Pay an influencer to promote the appFlopped; one influencer tried, no details
- Prayerlock: Run paid ads optimized for downloads instead of free trialsCompletely failed; blamed on the download goal and a bad onboarding
- Prayerlock: Stretch the onboarding from 5 to 15 minutes, telling a storyOrganic conversion more than tripled, before any paid ads
- Prayerlock: Restart Meta ads at $20 a day, optimizing for free trials$10 per trial; 'respectable', later beaten by TikTok
- Prayerlock: Run broad US-only TikTok ads using your best reaction videos$4 per trial vs $10 on Meta; $4K of savings took revenue to $10K/month