Prayerlock · B2C · phone blocker that prompts prayer
Post about 40 videos a day across 12 accounts to find a format that works
Found the reaction-plus-demo format that got the first sales
Workedorganic-short-video
What they did
Not knowing what worked, tried many formats, posting ~40 times a day across 12 accounts; once a format starts to work, put all energy into it. Start-over rule: copy the working formats in your niche and post at least 20 times a day, and don't touch the app while obsessing over distribution.
What happened
Surfaced the UGC reaction + demo format that became the main organic and ad creative
- Stage
- Growth (early growth)
- Effort
- ~40 posts/day on 12 accounts
“In the beginning, I didn't know what worked, so I literally just tried a bunch of different formats and I started posting around 40 times a day on 12 different accounts. Volume really matters here.”
“Just copy the working formats in your niche and start posting at least 20 times a day, like that's what you should be aiming at, at least.”
Related topics
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More from this episode
- Prayerlock: Find an app already earning in your niche and build a better versionEnded 3 months of apps nobody wanted; reached $21K/month in 6 months
- Prayerlock: Collect the best onboarding screens from other apps and copy the best ones
- Prayerlock: Skip sign-up and keep all user data on the phoneFounder says less friction and lower costs; no numbers
- Prayerlock: Have your partner film reaction videos with an app demo, posted twice a day10K views a day, 200-300 downloads a day; first $1K/month
- Prayerlock: Hire a second creator to post the winning video format on her own accountTook 14 days to get a 20K-view video; revenue $1.5K (Jul) to $2.4K (Aug)
- Prayerlock: Pay an influencer to promote the appFlopped; one influencer tried, no details
- Prayerlock: Run paid ads optimized for downloads instead of free trialsCompletely failed; blamed on the download goal and a bad onboarding
- Prayerlock: Stretch the onboarding from 5 to 15 minutes, telling a storyOrganic conversion more than tripled, before any paid ads
- Prayerlock: Restart Meta ads at $20 a day, optimizing for free trials$10 per trial; 'respectable', later beaten by TikTok
- Prayerlock: Run broad US-only TikTok ads using your best reaction videos$4 per trial vs $10 on Meta; $4K of savings took revenue to $10K/month
- Prayerlock: Turn a hired teen creator's 10K-view TikToks into ads and raise spend weekly$3 per trial, then $1.88; revenue $10K to $21K/month in two months