PropGPT · B2C · sports betting picks app
Go all in on marketing right before the NBA Playoffs
Conversion to paid 50%+; $40K MRR peak 2.5 months later
Workedinfluencerpr-launch
What they did
About a month after the April 15 relaunch, went all in on marketing again timed to the NBA Playoffs; marketing now runs about $10K/month.
What happened
Conversion to paid jumped above 50%; peaked at $40K MRR and 2,000 downloads in a day 2.5 months after relaunch.
- Stage
- Launch (relaunch)
- Effort
- ~$10K/month marketing
This shipped together with other changes, so the result can't be credited to this alone.
“The next month, we go all in on marketing again for the NBA Playoffs, and all of a sudden, our conversion rate to paid was over 50%.”
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More from this episode
- PropGPT: Pause marketing for 4 months and rebuild the app to hand users the picksTrial-to-paid went from 13% to 50%+; MRR $1.7K to $40K peak in 2.5 months
- PropGPT: If many start a trial but few pay, fix the product, not the marketingSpotted 45% trial starts vs 13% paying; led to the rebuild
- PropGPT: Spend a few thousand dollars on influencers at launch to see downloads per dollar~20 downloads/day and 5-10 trials/day, but stuck at $1-2K MRR
- PropGPT: Keep putting out influencer videos until one goes viralThe ~70th video got 600K views; revenue run-rate jumped ~$8K to $38K in 3 days