GTM Sauce

A content blocker app · B2C · App Masters client

Run Google Play in-app events to show up twice in search results

Got a second search placement besides the organic listing

Workedaso

What they did

For a Google Play client app, ran in-app events (Google Play 'promotional content'), which appear as a separate search result from the organic listing, plus custom store listings.

What happened

Two placements in search results: organic at the top, the in-app event lower down.
1:07:21
“So for one of our clients, we saw we got the organic search result, and then we were getting our in-app, what they call promotional content search result on there”
Steve P. Young

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